Baristas Coffee Company, Inc. (BCCI)

[asus]

There's a saying in Silicon Valley, "Fail fast, fail often." The thought is that you don't keep kicking a dead horse. If it's doomed to die, then kill it fast and move forward fast. It's meant to mark a new beginning.

It's too bad we're already several millions in debt (cash and stock) and have the same number of stores we had in 2009 when the company bought Java Girls, Grinders, Sweet Spot, and Leah’s Latte. I'm pretty sure we had 10 stores then, and the last I heard we have about 10 stores, plus two more opening.

No ice cream, no sports bar, no reality show, no Tully's, no NASDAQ.

Let's face it. The old brand is dead. Long live the new brand.

Drop the smut gimmick and go toward serving good food and coffee with a clean family image. You'll get 4 times the business in the long run.