What will Management do?
I have to believe that management is now scrambling to pool all their resources to speed up the Nulief launch. Mr. James has ponied up $500k of his own money to lend the company over the past year, and I was told Mr. Kras has also put up some of his own money too. They have also kept their salaries at the same reasonable level over the past year, without any increases. They have a lot at stake here also and they have to get this turned around shortly to get the share price headed back in the right direction. This is why I have to strongly believe they have re-assessed their situation and are instituting some major changes to their Nulief business plan.
They forked out some major cash for the Bikini Ready TV advertising and promotion plan in January that would have been better spent on the Nulief launch. There were some other mistakes made that they also can't be blind to. They say you must learn from your mistakes and I have to believe that management has learned and is in the midst of correcting their most serious mistake to date, the slow roll out of Nulief to retail. That is the one mistake they can't afford to make at this point.
I have had some very heated conversations with management via emails that have resulted in some very angry language from me for good reason. I am a shareholder, just as many of you are, and we invested our hard earned money in hopes of making a return. As shareholders we also have the right to hold them accountable for their actions, especially when it causes the share price to sink this low. We do not deserve to be blinded about their Nulief business plans, as it weighs heavy on the outcome here.
We have the right to know how they are going to proceed with Nulief, especially after the big launch event. This is why I have given management 4 weeks to give us some details on the Nulief launch. This is a public company that has to answer to its shareholders and it is not a dictatorship where they are allowed to now go silent after announcing Nulief to the entire investing community with a launch event in NYC a few weeks ago. As shareholders we have the right to know why Nulief is not being rolled out to retail at this time and why it isn't available online for purchase.
NRTI management needs to provide some answers to all the questions us shareholders have in regards to Nulief and its roll out. At the very least, they need to provide some kind of shareholder update to share what they have planned for Nulief and their CBD Initiative. It doesn't make any sense to all of us as to why they would invest so much money and effort into this initiative, only to go silent now after the launch event. Isn't the whole purpose of launch event to actually launch the product somewhere?
Will Mr. James step up and do what is right for his shareholders, by giving them some information about the Nulief launch with so many questions being raised OR will he take a more sinister approach by revealing nothing and keeping his shareholders in the dark? We are about to find out what kind of a CEO we have with Mr. James, one that is open and honest that we can believe in and trust or one that is less forthcoming and untrustworthy? I think we shall find out in the coming weeks. Cheers!
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