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Wednesday, April 22, 2015 11:18:54 AM
The list ranks skus after how many of them are sold, not according to gross sales of any particular sku.
So, Musclepharm got a problem because a new blender bottle is sold in high numbers....and brands with five products beat Musclepharm with 50 different products and many different products within each product category.
Bodybuilding.com carries 36,000 different SKUs....and for Arnold Iron it's still the best outlet for the line, even if not a single Arnold Iron product makes it's it to the Top 50.
Should Musclepharm worry about this? Sure it should. If I were Musclepharm I would sell an Arnold Iron water bottle for 25 cents, a Fitmiss water bottle for 30 cents and an MP water bottle for 35 cents.....just joking, but of course Musclepharm should look for things it can do to defend it's sales of individual products while expanding with new products. I believe in inventing new brands, and not extend too much under the same brand umbrella.
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