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Re: Cashier post# 109400

Wednesday, 04/22/2015 9:20:17 AM

Wednesday, April 22, 2015 9:20:17 AM

Post# of 136066
Nice job. Revenue can be great, but if you are paying out the nose for the advertising to get it, the bottom line suffers. It's about getting the most in return for what you are paying out. A million in revenue just doesn't mean much if you pay 900k to get it. It may appear to be a step backward to those looking only at the income line, but the complete picture tells a different story.