Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

what are you talking about? the SEC investigation is about to get concluded, and Musclepharm has most likely been advised to separate the board members from executives, as part of the deal.


Musclepharm seems to be doing pretty well internationally, at Costco, at Vitamin Shoppe, at Muscle and Strength and at GNC.

None of the major brands, apart from Optimum Nutrition and Cellucor seem to be holding up sales at Bodybuilding.com, that increasingly cater to upcoming brands.

Bodybuilding.com is tearing apart brand loyalties, by referring everybody to Jym Nutrition products, and MP Combat Crunch. So, good for protein bar sales there....but bad for everything else there.

I have no idea why Bodybuilding.com is getting so warm on the smallest brands, other than assuming that the shipping cost is uncompetitive for the major brands' products. I have the feeling that repeat customers, demand getting the products very cheap, explaining why whey protein from Cellucor, is doing that well....because you get it for $40 for 4 lbs. Cellucor is doing the same at Costco, underbidding everybody else during promotions, selling 5 lbs of whey protein for only $34.95....which it won't make much money on, after having paid contract manufacturer and for SG and A.