Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

It is about maintaining the brand identity.

Musclepharm altered the image to be a little less badass by adding Tiger Woods.....but it is now pulling back by adding the MP Hardcore and MP Black Label lines.

So, there is some good balance now, between broad and niche....so, why does it want to enter with a new Nature Sport brand?

Musclepharm got what it needs and what it can possibly handle.

Perhaps it should add a plantbased protein drink with Brazilian Acai berry or a whey based protein drink with Peruvian Chocolate (that is kind of trendy now)....but what's the purpose of a plant based protein powder line? Vega Sport that is the largest brand in category, got so many competitors fighting for space at Whole Foods Market....same thing with Vegan protein bars.....I would stay away from that, because there are too many brands fighting for too little money.

Overall, Musclepharm got a great product line-up now....so, I think it should work harder on the product and category management....improve the Assault formula for the Hybrid line, and expand internationally as Jimmy mentioned.