Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

Costco is a perfect channel for Musclepharm's energy drinks.

Some of those that buy the product will know Musclepharm in advance, many won't and that's perfect for Musclepharm....it increases brand awareness.

Would it replace RedBull or Monster? probably not, but it would help the bottom line at Musclepharm for sure...and it would separate Musclepharm from other sports nutrition companies that entered the space but never made the products widely available.

Right now, it's the protein bars and protein powders that are contributing the most to Musclepharm's bottom line in all honesty.... so, we will have to wait and see what Musclepharm gonna do with the energy drink category as we move into this quarter.