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Wednesday, April 15, 2015 8:49:21 PM
What's low margin about energy drinks? RedBull costs as much as Coca Cola to produce, yet the price is 10 times as high.
People that shop at Costco don't go after the established brands, they go after niche brands and private label brands....everybody knows that.
Same universe in Whole Foods Market....people go for something different.
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