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Re: TheExpertHimself post# 74624

Wednesday, 04/15/2015 6:44:52 PM

Wednesday, April 15, 2015 6:44:52 PM

Post# of 80868
I reserve judgement on the energy drinks. They haven't done a good job differentiating themselves on why someone should use their product over Red Bull/Monster especially at the same price point.

Their packaging & messaging does nothing to tell that story. I'm underwhelmed with that aspect. Their brand isn't strong/wide enough to create sell-through. They need help on their packaging and messaging in a big way.