HIDC business model: LOW COSTS CUSTOMER ACQUISITION = PROFITS!
The following are the key components of BrandSeed's proven methodology for developing direct to consumer marketing plans and sustainable platforms to launch products and services to market efficiently and profitably:
• Business Immersion: Understand all aspects of the client's business economics, current customer acquisition processes, sales processes and integrated business functions.
• Industry Benchmarking: Research and identify the leaders in the direct to consumer marketing space within the industry. Create a matrix of current offers, media channels, media costs and customer acquisition costs and lifetime value metrics.
• Identify Media Channels and Partners: Identify partners across various direct channels to develop "low cost" or "performance based" testing bed that provides scale for customer acquisition into the future.
• Identify Cross Marketing Opportunities: Develop partnerships that will promote piggy-back marketing opportunities and shared customer bases to produce new customer acquisition opportunities.
• Identify NEW Product Promotions: Identify possible products that can be utilized to drive low cost lead flow and/or self-liquidating sales to drive down the customer acquisition costs.
• Develop Up-Sell/Cross-Sell Partnerships: Develop incremental revenue opportunities to further monetize and increase margins on touch points with customers and providers.
• Develop Solo-Mailings/Catalog Offers/Web-Verticals: Utilize direct mail and solo mailings to build customer base. And, utilize online strategies to drive organic lead sources with high conversion metrics.Enter your text here
STUDENT OF THE YEAR!!
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