Bebida Beverage Company (BBDA)

[elbiatcho1]

Whats sad is that experienced management majorly screwed up!
Ahmed Elafifi and his crew supported the new can design without knowing the obvious implications? Incredible shortsightedness!

http://finance.yahoo.com/news/bebevco-unveils-premium-packaging-koma-142100258.html

"Our BeBevCo Euro-Asia chief relaxation officer, Ahmed Elafifi, and his team took a look at the proposed new design and contributed their ideas resulting in a beautiful elegant package that will hit store shelves later this month."

Daisy Ramirez, Chief Operating Officer for BeBevCo, is equally thrilled about the final design layout.

"I love our refreshingly new look," she said. "As we continue to gain brand and sales momentum, it's important for us to have a product that looks great too. Without hesitation, we've done that with our new design. I cannot wait to see how consumers and distributors respond."