Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

Musclepharm's marketing strategy seems to be a whole lot more targeted now than what it was last year.

There are lots of interesting initiatives going on within golf, lifting, football, wrestling, surfing and UFC.

Musclepharm works intensively on associating the brand with these sports...

When it comes to UFC, it's a non-brainer. Signing Tiger Woods, makes Musclepharm 100% associated with golf....and with the football youth initiatives and the Colin Kaepernick and Johnny Manziel endorsements, Musclepharm gets associated with Football.

Arnold Schwarzenegger, MP Hardcore, Barbellshrugged.com and Cory's Everyday Squat makes Musclepharm associated with lifting.

Furthermore, the Musclepharm Sports Institute of Science that informs about the science and quality of products is an interesting initiative by Musclepharm now where everybody is so concerned about spiking etc.

The costs associated with informing about the quality of products and bringing awareness to the endorsements and sponsorships might be worthwhile, as I believe we may see a major sales boost of Musclepharm products this year.