OpenTV Signs Multi-Year License Agreement With MC3 Global to Power Play Platinum TV Channel
By PR Newswire
Last Update: 5/24/2006 7:01:57 AM Data provided by
LONDON, May 24, 2006 /PRNewswire-FirstCall via COMTEX/ -- OpenTV Corp. (OPTV), a leading provider of enabling technologies for advanced digital television services, today announced that MC3 Global has signed a multi-year license agreement for the OpenTV Participate(TM) solution to manage Play Platinum TV, MC3 Global's soon-to-be-launched TV gaming broadcast business.
OpenTV Participate will be the core business management tool for Play Platinum, a UK-based fixed odds gaming and entertainment broadcaster and managed services provider. Play Platinum expects to broadcast programming such as virtual horse racing and numbers games, including Keno, to viewers on free-to-air satellite, broadband internet, and other distribution platforms. OpenTV Participate will process all transactions and provide modules for customer registration, customer care and bonus, and loyalty schemes. OpenTV Participate will also offer MC3 Global multiple finance functions, including billing (via credit cards and premium rate telephony), accounting, business and financial reporting, and risk management, all with real-time accessibility.
"MC3 understands how OpenTV's technology can help achieve their vision, and we are delighted to be working with them," said Ben Bennett, Managing Director, OpenTV EMEA. "OpenTV Participate has been designed to enable broadcasters to offer compelling interactive services with a customer-centric approach. We believe that OpenTV Participate will help Play Platinum achieve a large, loyal customer base, and will enable Play Platinum to manage those customers more efficiently than any other platform in the market today."
Play Platinum, which expects to launch its service in multiple territories, including Africa, Asia, Europe, and the Middle East, will be broadcasting in several languages with customers able to engage with programming through the telephone, the internet and SMS. With its real-time processing of all participation, OpenTV Participate enables Play Platinum to broadcast live statistics to Play Platinum viewers synchronized with the programming.
"As with most businesses, ours is designed to grow in stages with new formats being added as the business builds," said Jennifer Allsop, MD, MC3 Global. "OpenTV Participate is the perfect platform for such a strategy -- the system is extremely powerful and modular in design. In the main package, we get all the systems we need to run a participation-based interactive TV business and can then add new modules quickly and with little additional effort -- for example, new games engines or the very slick participation TV modules."
About OpenTV
OpenTV is one of the world's leading providers of technologies and services enabling the delivery of digital and interactive television. The company's software has been integrated in over 67 million digital set-top-boxes in 96 countries. The software enables enhanced television, interactive shopping, interactive and addressable advertising, games and gaming, personal video recording, and a variety of consumer care and communication applications. For more information, please visit www.opentv.com.
About MC3 Global
MC3 Global is a partnership of industry leading TV professionals specializing in Convergent Media and traditional TV with non-traditional revenue streams. MC3 will launch a Global 24 hour Gaming and Participation TV service into multiple territories in Q3 2006 with a working title of Play Platinum TV. This channel is inspired by current UK TV 'soft' gaming channels such as Sky Vegas, Avago & Channel 854 (William Hill), and will provide opportunities for viewers to 'bet' (either for real or for fun) on the winners of computer generated horse races & also Keno games. Viewers will be able to receive the channel via free-to-air via satellite, via broadband internet, mobile phone or via re-distribution agreements with platforms (DTH, Cable & IPTV) as well as local broadcasters. MC3 Global are working with Strategic Advisors Ariadne Capital on the launch of this service.
SOURCE OpenTV Corp.
