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Wednesday, 05/24/2006 8:50:43 AM

Wednesday, May 24, 2006 8:50:43 AM

Post# of 147308
iPod-Nike, fitness-health, MacBook

The iPod Nike thing is positive - just how much remains to be seen. It will create some iPod sales, but I think a pretty good proportion of the target population already own iPods, the unanswered question is how many. It does extend the iPod ecosystem and mindshare a lot.

While the Nike thing is neat, a key for Apple this quarter is going to be MacBook sales. Will be nice when we start getting some information on demand and supply.

Here is a thought about extending the iPod ecosystem - there is an explosion of Type II diabetes in the US - starting at a much earlier age than we were aware of earlier. iPod software that accesses a database of nutritional information for most common foods - with the key and highlighted data being serving size, grams of carbohydrates per serving, and glycemic index rating for each food in the database - all explained is easy to understand language. Those factors, plus physical exertion, are the key factors for controlling blood glucose levels for millions of Type II diabetics.

Do it with a voice activated database - allowing one to ask questions of the database by talking to the iPod. It could become as useful as blood glucose monitors.


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