Electronic Cigarettes International Group Ltd fka ECIGQ

[hawkeye612]

New management understands that the company cannot continue with the current business model. That is why they brought in Oneill, (read his past resume and turnaround with Molson) they are currently looking at new markets, cost cutting measures to improve their operating overhead bottom line and will make tough choices when it comes to changing their distribution model. Personally I believe that selling through Wal Mart stores is not a win for them right now with limited funds to restock inventory. Wal Mart has a history of paying their invoices 60-90 days and the company needs to turn their receivables much faster than that. It is one reason when I was in business I stayed away from the big box stores. Better to turn your money more quickly with higher margins. Strong believer that the company is in good hands now.