I sold a bunch of covered calls back when AAPL was between $17 and $18. July 17.5s all. I made between $1.05 and $1.50 on them then, making my exit price between $18.55 and $19.00, though commissions reduce the high end of that range by maybe a dime. So I'm not as free to sell now or next week as I might be. I bought all these shares at an average price of $13.83 or so.
The truth is that I'll be darned happy with the roughly 35% gain these shares have given me over the past few months, so I wouldn't be crushed if I end up getting called out in July. My original plan was to buy back the calls when AAPL declined from the mid $17s between April and July, so that I would be positioned to take advantage of the rise I foresaw coming right now. But the market has been stronger than I anticipated earlier this spring, and I never got the $16 price I thought I would. The closest we got was the high $16s just 1-2 weeks ago, at which time my trigger finger started itching, but I never truly got close to firing.
Somebody who'd bought then would be sitting pretty right about now.
Because I anticipate a "sell on news" decline after any announcements are made on Monday (barring substantial institutional support), I may look to buy back my calls then. I may also buy more shares then. But the broader market may now finally be getting the decline I had been expecting earlier, a couple months late, which could put more downward pressure on AAPL. If this results in AAPL getting down as far as $16 again, I will almost certainly buy back those calls. Because I think that as was the case in 1998, AAPL is now an attractive long-term hold, and I want a substantial investment in this company to share in that gain. ("Long-term" meaning over the next 2-3 years.)
No, the round of growth I expect for Apple over the next couple years will not be reflected in the share price of AAPL the way it was five years ago, when AAPL could have been an eleven-bagger for an equity trade executed with perfect timing. But that's only because we're not going to be seeing the same kind of broader market bubble over the next couple years that we saw then.
There is nothing to suggest that AAPL can't double from today's levels if Apple takes care of business, though.
Buona fortuna
Recent AAPL News
- Form 8-K - Current report • Edgar (US Regulatory) • 09/10/2024 01:06:34 PM
- Apple Loses EU Dispute; Google’s $2.7 Billion Fine Upheld; Oracle Shares Surge 9% • IH Market News • 09/10/2024 10:02:31 AM
- Apple introduces groundbreaking health features to support conditions impacting billions of people • Business Wire • 09/09/2024 06:41:00 PM
- Introducing Apple Watch Series 10 • Business Wire • 09/09/2024 06:36:00 PM
- Apple introduces iPhone 16 and iPhone 16 Plus • Business Wire • 09/09/2024 06:36:00 PM
- Apple introduces AirPods 4 and the world’s first all-in-one hearing health experience with AirPods Pro 2 • Business Wire • 09/09/2024 06:36:00 PM
- Apple Watch Ultra 2 now available in black titanium • Business Wire • 09/09/2024 06:36:00 PM
- Apple debuts iPhone 16 Pro and iPhone 16 Pro Max • Business Wire • 09/09/2024 06:36:00 PM
- Dell, Palantir, and Erie Will Be Added to the S&P 500; Boeing Avoids Strike; Apple Event Takes Place Today • IH Market News • 09/09/2024 10:05:35 AM
- Broadcom Down 10% Post-Earnings, UiPath Up 8%; Qualcomm Eyes Intel Assets; Salesforce Acquires Own Company • IH Market News • 09/06/2024 11:59:00 AM
- Nvidia Subpoenaed by DOJ, Athira Pharma Shares Plunge 71% After Study Fails, Zscaler Falls 15% Post-Earnings • IH Market News • 09/04/2024 09:50:25 AM
- Big Lots Falls 27%, Considers Bankruptcy; DraftKings Acquires Simplebet, Berkshire Hits $1 Trillion • IH Market News • 08/29/2024 10:06:50 AM
- High Volatility Expected in Nvidia Report, Ambarella Soars 20%, Hertz Strengthens Board, Apple Cuts Jobs • IH Market News • 08/28/2024 09:50:36 AM
- Apple Names New CFO, Sony Hikes PS5 Price in Japan, Santander Launches Share Buyback • IH Market News • 08/27/2024 09:35:22 AM
- Stacks Prepares Nakamoto Upgrade, Record Bitcoin ETF Inflows, Semler Scientific Expands Bitcoin Reserves • IH Market News • 08/26/2024 10:35:56 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 08/26/2024 09:20:33 PM
- Apple announces Chief Financial Officer transition • Business Wire • 08/26/2024 08:30:00 PM
- IBM Closes China Research Division, Uber Fined $324M, Starliner to Return Without Astronauts • IH Market News • 08/26/2024 12:58:21 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 08/23/2024 08:30:44 PM
- Cruise and Uber Join Forces for Robotaxis, Alibaba Shifts Primary Listing to Hong Kong, Altria Hikes Dividend 4.1% • IH Market News • 08/23/2024 12:20:26 PM
- Schwab and Snowflake Retreat in Premarket, WeRide Postpones IPO, Halliburton Cyberattack, McDonald’s Instagram Hack • IH Market News • 08/22/2024 09:37:42 AM
- Berkshire Reduces Stake in BofA, Hawaiian Airlines Soars 10%, Paramount Receives $4.3B Offer, and More • IH Market News • 08/20/2024 09:56:02 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/19/2024 10:30:16 PM
- FuboTV Soars 12% After Venu Sports Block, Goldman Sachs Lowers U.S. Recession Odds, BHP Ends Chile Strike • IH Market News • 08/19/2024 09:28:19 AM
- Deutsche Bank Faces Shareholder Backlash, Bank of America Sponsors 2026 World Cup, Quanterix CEO Buys More Shares • IH Market News • 08/16/2024 10:03:21 AM
North Bay Resources Announces Mt. Vernon Gold Mine Bulk Sample, Sierra County, California • NBRI • Sep 11, 2024 9:15 AM
One World Products Issues Shareholder Update Letter • OWPC • Sep 11, 2024 7:27 AM
Kona Gold Beverage Inc. Reports $1.225 Million in Revenue and $133,000 Net Profit for the Quarter • KGKG • Sep 10, 2024 1:30 PM
Element79 Gold Corp Announces 2024 Clover Work Plans & Nevada Portfolio Updates • ELMGF • Sep 10, 2024 11:00 AM
Nightfood Holdings Inc. Completes Major Step on Uplist Journey by Closing Strategic All-Stock Acquisition of CarryoutSupplies.com • NGTF • Sep 10, 2024 8:15 AM
Element79 Gold Corp. Announces Sale of 100% Interest in Elder Creek, North Mill Creek, and Elephant Projects to 1472886 B.C. Ltd. • ELEM • Sep 9, 2024 9:34 AM