Tuesday, April 07, 2015 9:42:44 PM
MSLP likely shopped many manufacturers for the combat crunch bar and they ended up choosing that formula to launch their product . It makes sense. There were probably other companies that passed on it. If it were a startup it would fail. The reason combat crunch is doing so well is because of the brand name , Musclepharm.
MSLP to date I believe has lost around 100m .
What would be more effective, what they have done building the brand over the last 6 years or spent the 100m on super bowl ads ?
you cannot cheaply build a brand and get your name out there anymore. They haven't done it in a way I wish they had - but they have the brand name.
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