Inventya Ltd. is a private, for-profit business: they don't work for free. BIAD took the funding assistance award from Innovate UK and hired Inventya Ltd. to do market research.
This is a proper disclosure of a perfectly legal and common practice. Most companies advertise and do market research. Nothing wrong with it, I'm simply saying that it is what it is.
All that is needed to make a happy life is within yourself, in your way of thinking. -Marcus Aurelius
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