InvestorsHub Logo
Followers 0
Posts 70
Boards Moderated 0
Alias Born 01/08/2015

Re: nynewbie post# 1766

Monday, 04/06/2015 7:31:23 PM

Monday, April 06, 2015 7:31:23 PM

Post# of 2353
I must respectfully disagree with one point. Whatever revenue they are hoping for may hurt sales overall.

The Enterphone EIEIO is a classic product extension. As Raefield noted in the press release it's the same old product at a slightly lower price. Product extensions come with pitfalls. Firstly, the new product might simply cannibalize the old. It's rare but this type of strategy can actually decrease revenues ( for example if every customer simply buys the cheaper model sales of the premium model collapse). The company will also have increased costs ( 2 sets of marketing materials, accounting costs, 2 sets of inventory, 2 sets of techncical manuals etc.)

I searched Enterphone IQ and it looks like a MESH product, not Enterphone so I'm confused anyways. More nonsense. Raefield can't or hasn't bothered to market Freedom so I have no confidence in whatever this guy does anyways.