Finally, had the chance to read thru the 10-k. My outlook and play on this company has changed. Obviously IMO, this thing just went from a swing play to a long-boring-hold play. I never really gave it much of a thought this could be a long-term play, as most plays down here never are long!
After reading the reports, this is a real company. With real attainable goals in mind. With that said the next few quarters, perhaps all of 2015 and parts of 2016 the Executive board could care less about it's share price - they are doing what they have to fundamentally to survive and generate sales. Not to mention do what's needed to finance the company...
When the time's right and the basic's are cleaned up. I'm positive they will then shift gears and focus on the share price and the shareholders. Till then, ECIG share price is in for a turbulent test of time!
With that said - I will be marking this as a long play. Will not be on the board much, or, watching it's movements anymore. Best of luck to everyone! And, great chatting with some of you on here! Again, best of luck!