Electronic Cigarettes International Group Ltd fka ECIGQ

[tbone8]

Agreed.

The market had expectations on numbers and we did not get the numbers we expected. The market reacted and the market should recover. Moving forward more realistic expectations will be provided and most likely achieved.

The majority of Ihub money does not matter long term here, it never really did. Traders and flippers just provide liquidity. If the investors that have continued to put Millions of dollars into this believed in the new business plan with new management and believed their investments would be profitable (seeing the financials before us), then chances are they will be.

None of the noteholders are likely to convert at a loss below .75 so until we go back above that number, dilution is unlikely. IMO the only one selling their .45 warrants were the old 6% senior holder dumping theirs. They were pre-paid warrants afterall. Judging by the 15 Million added to the O/S since the split I am assuming most of these have already been accounted for and will not further drive the price down. Yesterday did not seem to have much dilution if any and today's high volume probably had little to do with dilution.

Keys to moving forward:
-Long term Financing
-Retiring Convertible debt
-Cutting costs
-1st and 2nd quarter revenue growth
-Transparency from management

If they can achieve these (and according to the PR today some of these are already "behind us" and good progress has been made on others) Dan and Phil still have a strong chance of fixing the mess they were handed and providing ECIG with a bright future remaining the independent leader in the fastest growing retail segment.

These guys don't fluff, they just tell it how it is. Take solace in that if you decide to remain long.