MSEP News today:
MSEP--.003--MotorSports Emporium Heads for Indy; GS610(TM) Brake Fluid Represented in Indianapolis 500
5/22/2006
SCOTTSDALE, Ariz., May 22, 2006 (BUSINESS WIRE) --
MotorSports Emporium Inc. (OTCBB:MSEP) today announced its high performance brake fluid GS610(TM) will be represented throughout the grid during the Indianapolis 500.
David Keaveney, MSEP President and CEO comments, "We are heading to the greatest spectacle in racing - the Indianapolis 500. Our brake fluid, GS610(TM), will be used by the five drivers of Andretti Green Racing - Bryan Herta, Dario Franchitti, Tony Kanaan and team owner Michael Andretti along with his son and 19 year old rookie sensation Marco Andretti. Arie Luyendyk Jr. - son of two time Indy 500 winner Arie Luyendyk will also use GS610(TM). A total of thirty-three cars make up the grid for Sunday's 90th running of the Indianapolis 500, six will be using our fluid."
Bryan Herta and Arie Luyendyk will both have the GS610(TM) logo on there race suits and helmet. Additionally, Arie Luyendyk Jr. will have the GS610 (TM) logo on the rear side and front nose of his race car.
"Our relationship with both Arie and Bryan provided us with a very generous sponsorship package - typically reserved for major corporations. We expect a lot of coverage from both drivers which shall equate to exposure for our GS610(TM) logo. We have been very aggressive promoting the GS610(TM) name throughout various racing series and the Indianapolis 500 is one of the greatest races to add to our growing list. In the end it is all about credibility and who you know. We are covering a lot of ground and making a significant impact behind the scenes. Its nice to see the benefits from our hard work," stated Keaveney.
Keaveney continued, "MSEP has invited 15 shareholders to watch Sunday's race LIVE and in person at Indy. We were fortunate enough to have received these tickets from Arie for Sunday's race. Indy is a very magical place and I am happy our shareholders can share in this experience with us."
"While at Indy we will promote our latest product line - Arie Luyendyk Pro Series Spray n Shine(TM) Waterless Wash & Wax. We expect product delivery sometime in June and ready for the consumer market place shortly thereafter. We are dedicating a lot of time and energy towards our parts division, Quadriga MotorSports, generating a long list of products that could produce multiple revenue streams. Another goal while at Indy is meeting with several organizations to collaborate on sales and marketing strategies for GS610(TM). We are moving very fast in respect to corporate structuring and GS610(TM) has been top of mind for us for some time. Upon our return from Indy we will update the investment community with our agenda," concluded Keaveney.
About MotorSports Emporium, Inc.
MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and product licensing. For more information visit www.motorsportsemporium.com. For products visit www.scalecars.com, www.driversdigs.com , www.pitstopstudios.com, and www.quadrigamotorsports.com, www.cleancarkit.com, and www.gs610usa.com.
