Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

Musclepharm will probably keep on selling through Walmart and Sam's Club, but it will be with protein bars and drinks and perhaps some exclusively branded protein powder products....but I doubt that we will anymore Arnold Iron protein powder products at Walmart going forward.

Somehow it upset GNC....but I think Musclepharm saved the relationship and I think that it will consult GNC closely regarding products for Walmart and Sam's Club in the future.

GNC is facing increasing competition from wholesales warehouses, from drugstores and from walmart...it just cannot afford letting the core product it carries get too deep into these channels. On, the other hand if Walmart can increase brand awareness of a brand it carries through impulse purchase products like protein bars, thatll probably work for it....if not, then Musclepharm will have to come up with a product line exclusively for Walmart.