$WWE - $14.02 -2.50 (-15.13%)
TODAY, MARCH 30, 2015
WWE Slumps Amid Subscriber, Forecast Update -- Market Talk
12:35 PM ET 3/30/15 | Dow Jones
12:35 EDT - WWE's top-of-the-hour subscribership update, which includes stronger-than-expected 1Q results, isn't going over well with investors, overshadowing what last night was the highest-grossing event in company history. It sold $12.6M of tickets for Wrestlemania 31 and subscribership has jumped 30% the past 9 weeks. Freebies helped boost numbers of late, and the stock market's reaction shows there may be some concern whether online viewers will stick around. WWE does note of the 201K trial subscribers generated during February free promotion, 77% paid in March. But customers can leave at any time, so with the company's biggest event of the year done, folks may stop paying $9.99/month. WWE falls 12% to $14.52, cutting the year's gain to 18%. (kevin.kingsbury@wsj.com; @kevinkingsbury)
> Dow Jones Newswires
March 30, 2015 12:35 ET (16:35 GMT)
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