I believe you are mistaking an increase in the cost of goods, with cogs as a percentage of sale. I expect ECIG's cost of goods to increase, that is normal when sales increase. What I am interested in is whether cogs of goods increase as a percentage of sales or decrease. That is what is important to me at this point, also regardless of expenditures on new products that is separate from the COG's, and would appear on another part of the balance sheet.
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