Retalix Ltd. (RTLX)

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Quick Chek Improves Margins and Customer Service With Retalix Self Service Ordering

Monday May 22, 3:00 am ET

Major Convenience Store Chain Converts Customers Wait Time Into Shopping Time

DALLAS, May 22 /PRNewswire-FirstCall/ -- Retalix® USA, (Nasdaq: RTLX - News), a provider of enterprise-wide software solutions to retailers and distributors worldwide, today announced that Quick Chek Corporation, a convenience store chain, with more than 100 locations in the Northeast, and a market leader in foodservice, has deployed Retalix SelfServe(TM), a customer kiosk ordering system.

Through the implementation of Retalix SelfServe and its tight integration with the suite of Retalix StorePoint(TM) solutions, Quick Chek will realize a three year cumulative ROI of more than 150 percent. Food order sizes have increased, customers are spending more time shopping and less time waiting, and employee labor efficiencies have improved.

Retalix SelfServe enables customers to easily place sandwich orders on animated and interactive touch screens throughout the store that are connected to the kitchen prep area and POS. By simplifying the process of ordering sandwiches and other quick service restaurant (QSR) items, the solution frees time for customers to shop and pay at the POS while the order is being filled. Quick Chek found customers have quickly taken to this new technology and seem to feel more comfortable ordering extra items on their sandwiches for an increased price while not having to announce them to the employee.

The Retalix SelfServe solution has helped Quick Chek's stores take out the human error factor as well. Orders are logically laid out for the kitchen team members to build the sandwich in proper sequence and without having to remember or write down all the toppings and portions.

"The Retalix solution has helped us streamline and add more efficiency to our foodservice processes," said Maria Fidelibus, Vice President Information Technologies, Quick Chek. "The new system has increased our margins and best of all, our customers and team members are very happy with the user friendly system."

As Retalix SelfServe is highly personalized, Quick Chek was able to tailor the look and flow to its customer base through branding and display options. The kiosk system is also audio-enabled and multi-lingual, therefore removing language barriers. Retalix SelfServe has been installed at all of Quick Chek's stores.

"Retalix is dedicated to supplying user-friendly technologies that help retailers optimize their customers' shopping experiences," said Victor Hamilton, president and CEO of Retalix USA. "With more than a decade of experience in foodservice retail software, we are able to provide reliable technologies that are customizable and complementary to each store's existing technologies."

About Quick Chek

Quick Chek is a privately-owned, family-operated New Jersey-based company with headquarters in Whitehouse Station, more than 100 retail locations throughout the state, a presence in 15 counties, and over 1,700 team members.

About Retalix Ltd.

Retalix is an independent provider of enterprise-wide software solutions to retailers and distributors worldwide. With more than 34,000 sites installed across 50 countries, Retalix solutions serve the needs of multi national grocery chains, convenience and fuel retailers, foodservice operators, food and consumer goods distributors and independent grocers. The Company offers a full portfolio of software applications that automate and synchronize essential retailing, distribution and supply chain operations, encompassing stores, headquarters and warehouses. Retalix develops and supports its software through more than 1,300 employees in its various subsidiaries and offices worldwide. The company's International headquarters are located in Ra'anana, Israel, and its American headquarters are located in Dallas, Texas. Retalix on the Web: www.retalix.com

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