Pulse Beverage Corp. (fka PLSB)

[JohnCM]

ANY COMMENTS?

Hi Bob,

Thank you for your comments. Much appreciated. I have been a fan of PULSE for a couple of years. Yes, it is a bit frustrating. For the most part I like their product line ( what I know of it ).

Have you looked at the stock STEV? I agree with what you say about sugars.

If WalMart says "plastic" then plastic it is!!

Ultimately we want PLSB to turn a profit. That is dealing with many controllables and fixed costs.

Controllables ... administration costs, salaries, marketing, etc.

Of course, as they ramp up production and sales, production costs and shipping costs should come down. We recently had a drop in sugar and shipping ( fuel ) cost.

How far away is PULSE from turning a profit? Do they have to double sales? Triple sales to get there?

How much more funding will be required to get there? Will they be able to fund again to get to this target? I have no idea whether PULSE is a "pipe dream" or not.

John