Epoxy Inc. (fka EPXY)

[califax]

Loyalty Cards for Botox? Why not?!

March 27, 2015 / By Dave Gasparine
http://epoxyapp.com/loyalty-cards-for-botox-why-not/

If you thought loyalty cards were only good for things like smoothies and sandwiches, think again. Nowak Aesthetics, based in San Diego, California, is getting very creative with its Epoxy virtual loyalty card program.

Nowak Aesthetics offers a suite of minimally invasive outpatient procedures including body sculpting, laser and vein treatments, tummy tuck alternatives, and many forms of facial rejuvenation “injectables,” including, of course – Botox.

The repetitive nature of injectable procedures like Botox (results typically last between 3 and 6 months) makes them ideal services for an Epoxy loyalty program.

And get this – Nowak is upping the ante by offering patients an extra virtual punch if they book their next appointment before they leave. Genius! Nowak also offers a separate Epoxy loyalty card for the array of skin care products they sell.
Nowak also takes advantage of the Epoxy referral program

Aside from the successful virtual loyalty program, Nowak has also implemented the Epoxy App’s built-in referral program.

How it works: when a Nowak customer recommends Nowak to a friend, not only does the friend get $50 off their first treatment, the customer gets a $50 credit on their account! This program has been hugely successful for the business.
But how are they getting so many customers on board?

Here’s one way. At a recent in-office event, featuring discounts on everything from skin care packages to products, Nowak used the Epoxy App as an integral part of the event marketing mix.

Customers were enticed to pre-register, and when they did, they were asked to download the Epoxy App which would then serve as their actual admission to the event. All customers had to do was flash their smartphone. This was Nowak’s way to ensure that new (and existing) customers get comfortable using the Epoxy App right off the bat. As an added bonus, no one had to print out paper tickets to attend!
Get creative with your own Epoxy programs

Nowak Aesthetics is a great example of the capabilities the Epoxy App holds for business owners everywhere. Whether for products or services, our loyalty program can be a huge asset. And customers love not having to cart around that stack of paper punch cards and plastic swipe cards.

As for the referral program, any business on the Epoxy App can take advantage of this as well. As the business owner, you determine what the reward structure will be – you can choose a monetary credit amount or you can offer a small product or service as the incentive.

The point is, Epoxy has countless tools you can start using today to attract and keep loyal customers. At the end of the day, that’s what every successful small business wants, and it’s what Nowak Aesthetics has been doing from day one.

Find out how your business can unlock a whole new world of marketing and customer loyalty possibilities with the Epoxy App.