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Thursday, March 26, 2015 2:21:12 PM
First, it sells more products than competitors and it strives to be dominant in many product categories.
The other large companies tend to focus on a few products, and not spread their wings that far...and when they do spread their wings, they tend not to do that very elaborately. Musclepharm is a completely different ballpark.
Second, Musclepharm signs more prominent endorsers to be able to maintain a relatively dominant position in many product categories by superior branding attributes.
Third, Musclepharm has an ambition to be a global player. Musclepharm believes that if you want to succeed you need to do so Worldwide.
So, all in all, an extremely ambitious company.
Don't get discouraged by one bad quarter, companies like Quest Nutrition, Musclepharm, Cellucor....they have grown more than 1000% from their first year....and they are still growing.
They have had their ups and downs....Quest Nutrition had problems figuring out how to produce their low calorie, and dry protein bars....Cellucor has been sued for illegal substances. Life is never a straight life....but one thing do they have in common, fantastic growth over time.
So, try to understand why Brad appears to be a mad man....he knows that minor problems usually solve as long as the growth remains intact....and that is what he is telling us.
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