Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

Musclepharm is adapting to different customers:

1) With Hardcore for Bodybuilding.com.

2) With Combat Crunch, Muscle Bar and Energy Zero for mass retailers. Initially these products will most likely be sold through specialty though, because this channel craves new products

3) With regional sales representatives to better serve retail partners within different territories.

4) With international sales offices to better serve local retail partners and adapt products to local tastes, and label them according to local laws.

5) By hiring Brian Cavanaugh with executive background from GNC to better serve brick-and-mortar retailers like vitaminshoppe and GNC, and to align branding and sales with the market