No indication Walmart will carry K-Cup.
There are several steps in the product distribution process. At a high level:
1. Develop a product (reported as done)
2. Sign up someone to sell the product (e.g., Walmart)
3. Produce inventory of the product.
3. Get the product from production site to distributor's warehouse
4. Get the product to the retailer, hopefully with good shelf position.
5. Sell the product (generally, advertising is required; for the ice cream, discount coupons did appear in at least some grocery store advertising).
Nery's Logistics performs the fourth function, per their website. Just because NL delivers various products to Walmart, does not mean that Walmart has agreed to carry BCCI K-cups.
It would appear that ComNery's Brand Distribution performs the second function, although my Google search did not find this organization other than as related to this PR; indeed, I did not find it on the Nery's Logistics website (maybe was there, and I missed it)
Worth noting that with ice cream, PRs indicated that steps 1 through 4 occurred -- literally hundreds of stores were reported as signed up. But sales were insufficient to keep product on the shelves.
Not sure where BCCI will find the money to do steps 3, 4, and 5, or how competitive the product can be. In the case of the ice cream, BCCI issued 5,000,000 shares (when pps was about .10) to Calip Diaries, who appeared to perform the same functions as Nery's/ComNery's (not sure about production).
Will be interesting to watch. Next step is finding retail meaningful retail outlets for the K-Cups, whether in US or
Mexico. Hopefully, an announcement will come soon, though it has been over three weeks since 'coming soon' was announced for US distribution. Amazon was announced in the original PR, but Baristas K-Cups are still not available on that site.
As a side note, the use of "Massive" in the PR title feels like stock promotion, not a professional announcement. And I guess it worked!!
