Baristas Coffee Company, Inc. (BCCI)

[asus]

I agree with what you were talking about with the "hops" the company makes without any real plan. The shotgun approach seems to be the way this company proceeds but shotguns don't shoot as far as a rifle. I'd rather see them make one thing work really well and go the distance. When the target is distant the shotgun in not the way to go.

Somehow though, they could stumble upon a success with the reality TV. It could lift all boats.