Apple Inc (AAPL)

[Tex]

re the denominator

A third survey of 2,221 Alliance members in March saw Apple's share of desktop purchases at 8 per cent, and its laptop share at 6 per cent, the researchers claim.

Among Alliance members planning to purchase a laptop in the next 90 days, 17 per cent said they'd get a Mac.

Surveys of an organization's paid subscribers are notoriously likely to reflect biases that prevent generalization to a broader demographic. The only saving grace would be evidence that shows their views are like the views of broader groups.

Their survey may have been legit, but it only tells you about its members, so ....

On the other hand, there are other surveys (e.g., students) that suggest dual-boot improves Apple's chances in competing for purchases. So all is not lost; it's not like this is a survey of MacWorld subscribers, is it?

Take care,
--Tex.