Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

I would not become too obsessed with mass retail versus niche.
Niche and smaller clients pay better than larger clients.
I have always been thought that you make the best margins on mom and pop shops versus mass retailers.

I'm sure though that the ambition is to sell these products through mass retailers, but whether it's gonna be from day one or after the products have been tested through niche channel, that's an open question.

I'm sure that the niche channel is somewhat craving for new stuff while mass retailers can sell whatever they shove in your face.

Most natural to start selling to those that have bodybuilding as their hobby, buying at GNC, web stores etc....and then later sell through mass retailers.