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Sunday, March 22, 2015 4:47:18 PM
That said, it leads to even higher quality assurances from sports nutrition companies, eventually making consumers trust these products to a higher degree, and perhaps secure market shares in Europe now where the US dollar is so strong.
I personally ordered supplements from US when I lived in Denmark, specifically Solgar products, because I trusted the quality of American made supplements....and that was 10 years ago when the US dollar was relatively strong. Similarly, some people kept on buying popular European products when the Euro was strong because they believed in the quality of these products.
Quality of product does overcome the problem of strong currency to some extent, making the price elasticity higher.
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