Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

before Jim Stoppani gets too excited over how frequent posters on his twitter account bash competing brands, he should carefully read the law:

Comparative advertising
From Wikipedia, the free encyclopedia

United States[edit]
The FTC and the National Advertising Division of the Council of Better Business Bureaus, Inc. (NAD), govern the laws of comparative advertising in the United States including the treatment of comparative advertising claims. FTC stated that comparative advertising could benefit consumers and encourages comparative advertising, provided that the comparisons are “clearly identified, truthful, and non-deceptive”.[15] Although comparative advertising is encouraged, NAD has stated “claims that expressly or implicitly disparage a competing product should be held to the highest level of scrutiny in order to ensure that they are truthful, accurate, and narrowly drawn.”[16] Another major law is the trademark protective Lanham Act, which states that one could incur liability when the message of the comparative advertisement is untrue or uncertain, but has the intention to deceive consumers through the implied message conveyed.