Electronic Cigarettes International Group Ltd fka ECIGQ

[SROCK72]

I am not sure it really matters which comes first.

I do think the pps will drop based on the r/s (nature of the beast), but conversely the pps should increase based on a solid 10-k.

At the end of the day I think we settle at a higher pps than what we have now regardless of the steps taken.

Ex. #1 (10-k released 1st):

pps rises in anticipation of 10-k release - lets say $0.20.
10-k is released and it is good - pps rises to $0.30.
1-10 r/s is announced - $3.00 pps
market correction based on negative interpretation of r/s - pps down to $2.25-2.50

Ex. #2 (r/s released 1st):

pps rises in anticipation of 10-k release - lets say $0.20.
1-10 r/s is announced - $2.00 pps
10-k is released and it is good - pps rises to $3.00.
market correction based on profit taking, "sell on news" actions, etc. - pps down to $2.25-2.50


This is all conjecture and illustrates my uncertainty on if the end results differs between either scenario.

Long-term (greater than 1 year from now) I do not believe it really matters what comes first (r/s or 10-k).