Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

The products are truly amazing though....The packaging is nice and there are products specifically designed to different channels.

CocoProtein, Combat crunch for Costco. Hardcore line for Bodybuilding.com.

It's all good but Musclepharm needs to focus on launching these products succesfully and be able to make money on any revenue from $100 to $200 million.

This philosophy, that you need to expand and expand, and invest and invest in people is completely nonsense.

Now consumers got an idea what Musclepharm stands for....maintain that image at lowest cost possible, with least people possible.

I'm looking at a time line and all I see is increased marketing costs, increasing selling expenses and increased administrative expenses....when Musclepharm is still dealing with same channels.

Endorsements is not a flexible marketing expense, and for that reason any small company should be very conservative. It is somehow also the responsibility of the celebrity athlete, not to sign companies that are too small and that may misrepresent what they stand for.....

Tiger Woods is a good man, and so is Colin Kaepernick...they are not out to hurt people or represent something that they cannot stand for...but that's what is gonna happen signing a small company.

It's never a win-win situation for anybody doing that.