News Drives Readership, Readership DrivesAdvertising...If you are like most marketing professionals, you have many questions about theInternet and leveraging it for advertising. Perhaps the biggest issue is audience andtraffic. Most companies tell us that their marketing message doesn't get enough read-ership or gets lost in the shuffle. We can help!Our communication vehicles: the AIRFAX IFE Industry Newsletter, IFExpress bulletinand AIRFAX website have a built-in audience... your audience. AIRFAX has been onthe Internet since 1993 and through our position as the #1 Internet source for IFE in-dustry news, we attract the traffic to get your message out. With over 100,000 hits permonth, we reach everyone in the IFE industry including your customers.The Internet sells your products 24x7x365 but do your customers see your marketingmessage? Many company websites either don't get the right traffic or lose their IFEproduct in a portfolio of diverse corporate offerings. The AIRFAX solution leverages afree news readership program to bring subscribers to our website where we focus onyour IFE marketing message. It's a case of one-stop-shopping.Understanding how AIRFAX can link our readers to you and your company is as easyas 1-2-3... we provide the "hit multiplier" for your marketing message!IFEReaderIFEVendorVendorWebsiteIFExpressAIRFAXIFE IndustryNewsletterSubscriptionPushFreePushCommunicationPartnerProgramVendorNewsReleasesVendorNewsReleasesAIRFAXWebsiteVendorTunnelPageVendorTunnelPageIFExpress Sponsorship& Website BannerAdvertisement123
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1 Join Our Communication Partner ProgramThrough our communication partner program, IFE vendors can send their prod-uct and service-related news releases to the AIRFAX team. We've designed twolevels that will serve both large and small companies. For companies with infre-quent news release, Level One permits the distribution of IFE-related newsthrough our communication vehicles. At no charge we will publish one newsrelease per quarter. For companies with more frequent communication require-ments, Level Two permits unlimited IFE-related news releases for an annual feeof $1200. This is the equivalent of sending just two news releases through an-other business newswire service and your audience is focused. They eat, sleep,and breath IFE.Click here to join the AIRFAX Communication Partner Program2 Send Your News ReleasesAIRFAX bundles communication partner news releases and publishes contentthrough our three Internet vehicles... the AIRFAX IFE Industry Newsletter,IFExpress, and the AIRFAX website.The AIRFAX IFE Industry Newsletter- This twice-monthly, subscription basedcommunication product covers virtually all aspects of the IFE industry and isread by aircraft manufacturers, airlines, IFE vendors, content providers, consultsand financial analysts that watch the IFE marketplace. The newsletter featuressummaries of selected news releases, editorial content, updates on the majoraircraft manufactures, upcoming events and of course... rumors, rumors, rumors!Click here to see a copy of the AIRFAX IFE Industry NewsletterClick here to subscribe to the AIRFAX IFE Industry NewsletterIFExpress - This free, weekly, e-mail bulletin is the primary communicationproduct for industry news releases and is pushed to subscribers who sign upthrough the AIRFAX website. The bulletin features vendor news release head-lines hyperlinked to the AIRFAX website for viewing. It also features a weekly"Hot Topic" written by AIRFAX editorial staff that takes a deeper look at thestories behind selected news releases. IFExpress contains vendor sponsorship.Click here to see a copy of IFExpressClick here to signup for IFExpress
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The AIRFAX Website- As the first IFE industry news-related website, AIRFAXremains the premier IFe industry platform for news and communication. Thewebsite focuses communication to the IFE industry through news releases andexclusive editorial content that you won't find anywhere else. The website takesa look at the technology and the people and stories behind the scenes. Thewebsite also provides advertising opportunities for IFE vendors through ourbanner advertising program.Click here to see the AIRFAX website3 Become A Sponsor or AdvertiserOur push communications coupled with the AIRFAX website provide a uniquedelivery vehicle for IFE vendor marketing. The critical link in the clickstreamfrom the IFE reader to your message is through IFExpress sponsorshipandwebsite banner advertising.EventListingsNewsReleasesIFExpressNewsletterAIRFAXHomepageFeatureStoriesSix RotatingBanner SlotsThree SponsorshipSlotsSix RotatingBanner SlotsSix RotatingBanner SlotsSix RotatingBanner Slots
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IFExpress Sponsorship- With this marketing opportunity, your message ispushed to the inbox of our subscribers every week embedded within theIFExpress bulletin. Even if readers only read the "Hot Topic" and headlineswithout clicking through to the AIRFAX website, they are exposed to your mar-keting.Click here to see an example of IFExpress SponsorshipClick here to learn how to become an IFExpress SponsorWebsite Banner Advertising- Banner advertisements appear on virtually everypage within the AIRFAX website. Visitors to our website are exposed to yourmarketing message... but we don't wait for them to come to us, our AIRFAX IFEIndustry Newsletter and IFExpress bulletin both refer readers to our website forexpanded content, ensuring that readers have an opportunity to view your mar-keting message. Each major section of the AIRFAX website draws upon a collec-tion of six rotating advertising banners each time a page is loaded. Your advertis-ing message can appear on any or all of the four sections: Home Page, Features,News Releases or Events.Click here to see an example of website banner advertisingClick here to learn how to become an AIRFAX advertiserFrom the IFExpress sponsorship and website banner advertising, readers aredirected to your website or to an AIRFAX-hosted tunnel page that highlightsyour directed IFE marketing message.Click here to see an example of a vendor tunnel page
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Ready To Go?Don't just take our word for it, here are a few comments from others in the IFE indus-try..."AIRFAX and IFExpress are two of the `must-have' tools for doing business inIFE. Their coverage is always right on top of breaking news and the newtechnologies that impact our business."Rich SalterIFE ConsultantOctober 2002"I have always found AIRFAX to be consistantly informative about the activity inthe aviation electronics arena. I learned something immediately useful to ourbusiness in every issue I picked up. AIRFAX is a valuable tool."Michael BarnesVice President, Rockwell CollinsJuly 2002In an era of declining advertising budgets and shrinking market share your marketingmessage is more important than ever. Revenues are down and next year looks evenworse. Marketing managers need more advertising bang for the buck - the key ideahere is "focus your message." The competitive pressure in our industry is driving yourproduct strategy and we can help you stand out from the pack. Call or e-mail us today,we want to be part of your Internet marketing team!Call Aviation Industry Representatives at 206-246-2551 or 360-468-3170, or send e-mailto Patricia Wiseman at patriciaw@airfax.com
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Sponsorship & Advertising Ratesas of October 10, 2002Communication Partner ProgramLevel 1Free (One news release per quarter)Level 2$1200 USD/Year (Unlimited news releases)IFExpress Sponsorship$5000 USD/One year$2600 USD/Six monthsNote: IFExpress Sponsorship includes free optional hosting of vendor tunnel page for durationof sponsorship plus quarterly updates of sponsorship material.Website Banner Advertising$1200 USD/Per yearNote: There are four rotating banners positions (Home page, Features, News releases, Events)with six banner slots available in each position. The annual fee purchases a single slot in asingle position. Banner Advertising includes free optional hosting of vendor tunnal page forduration of advertising period. We can use a banner provided by you or design your banner,contact us for additional information.Get StartedCommunication Partner ProgramClick here to join the Communication Partner ProgramIFExpress Sponsorship or Website Banner AdvertisingCall Aviation Industry Representatives at 206-246-2551 or 360-468-3170,or send e-mail to Patricia Wiseman at patriciaw@airfax.com
