Livewire Ergogenics Inc (LVVV)

[Ronin]

My posts are for Bill Hodson...

And for others to encourage him to THINK BIGGER, and FASTER!

He needs to brand his flag ship product the right way FIRST, like 5HR did. And then spin-off from there.

There are only so many hours in the day and many, many big markets still do not know about Livewire (NYC, CHI, HOU, PHI).

TV advertising is much cheaper than people think if you let the TV station decide to run your ad. It's called an "ROS" (Run of Station).

Someone asked me in a private message if I know about TV advertising and the media. YES! I have a degree in Media Communications and I worked in Radio/TV for over 20 years before moving on to the corporate level.

Livewire is a GREAT product. And it is just a matter of time, as you can see from all the Vitamin Shoppe ads that now offer you a choice between two other chews that time is rapidly running out for LVVV to be the leader of this category...

Imho, BILL screwed up BIG TIME in his marketing plan because he is a small outfit with limited people and time and people and it takes time away from branding your flagship product when you are thinking up, testing, and manufacturing new product after new product. His bench ain't deep enough to be spread out so thin. The competition is gaining fast on the chew market!

With that said, I'm all for the chews working in related products like Kannakick CBD. That's great!

But to introduce 7 day probiotics when the market is flooded with that kind of product is a waste of time allowing others to gain market share in your flagship product.

Supposedly, GRANULTRA is not that difficult to manufacture because they are just using the chocolate chunks of Livewire choc. Okay, that's good. Granola bags are not that difficult to produce because it's already made.

But for the love of God, get back to focusing on LIVEWIRE CHEWS and their varieties because HONEY STINGER, and FRS are coming on strong and two years ago no one knew about them except me and a few others who did their DD. But notice how their ads continually pop up more and more and more.

LVVV could have OWNED this market by now if BILL had done it right. And here is how he can STILL do it right.


Remember this???
http://finance.yahoo.com/news/livewire-ergogenics-inc-announces-national-170101657.html

READ and LEARN!
http://fitsmallbusiness.com/tv-advertising/



This is how simple it would have been to make Livewire a national success. Do exactly what 5-HR ENERGY did back in 2009.

Sales is a NUMBERS GAME!

Only 1 out of 10 people will like the chews. But considering there are 400 million people in USA and Canda and Mexico who are old enough to chew the chews, that represents 4,000,000 clients.

4,000,000 x .50 per chew = $2,000,000 per quarter assuming they only buy one 4 pack every 3 months.


LD