North Carolina (March 13, 2015) – – Bebida Beverage Company (OTC: BBDA.PK), (BeBevCo), a developer, manufacturer, marketer of relaxation, energy drinks and shots announced today that it has added Dave Pellegrino to its executive lineup.
Pellegrino will serve as the company’s West Coast Vice President of sales, effective immediately.
Throughout his lustrous 27 years in the beverage trade, Pellegrino has held various roles including, Vice President of Sales and Distribution, (Vacation in a Bottle, Boo Koo energy, Shadow Beverages) Unit Sales Manager (Pepsi), Senior Distributor Manager (Snapple) and Sales Center Manager (Coca Cola) for some of the industry leaders.
Undoubtedly, his knowledge, respect and success on those platforms makes him a worthy addition for the Statesville, North Carolina-based company, in addition to establishing new distribution partners, but expanding relationships within the retail trade too.
“Dave is another fantastic addition to our executive sales team, said BeBevCo CEO Brian Weber. “This addition will give us boots on the ground to handle the rapid growth of our KOMA Unwind® Relaxation® brand on the West Coast giving all our current distribution partners a regional contact, all while aggressively meeting and adding more distribution and retail partners.
“We have been growing this brand and company all from the East Coast for six years and this give me great comfort having Mr. Pellegrino and his experience on our team!”
KOMA Unwind® Liquid Relaxation® was the second relaxation drink to hit the USA market in 2009 and has steadily increased its presence in stores nationwide. Recently, a published Yahoo Finance report by Nicole Goodkind noted that relaxation drinks are slated to be one of the three fastest growing business segments.
KOMA Unwind® Liquid Relaxation® touts its achievements. In 2012, the North Carolina-based drink became the first to appear in Walmart stores in the United States. The drink also gained notoriety after appearing in a Jennifer Lopez music video in 2011. Subsequently it was featured in the Wall Street Journal report in 2013 and last year hand-picked by The Oprah Magazine as one of the top-three relaxation drinks last year.
