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$SRNA Great article out in International Business Times

http://www.ibtimes.com/legal-marijuana-growers-are-moving-warehouse-greenhouse-technology-firms-are-1846852

Legal Marijuana Growers Are Moving From Warehouse To Greenhouse, And Technology Firms Are Capitalizing On The Shift

The mismatch between federal law and state laws has kept many large investment firms and equipment manufacturers from dealing in the marijuana space. “Many companies that could provide products and services to the sector are saying, ‘I’m not ready to check into it yet,’” said David Traylor, chief business officer of Surna Inc., headquartered in Boulder, Colorado. The company develops water-chilled climate-control systems and water-saving technology for indoor cannabis cultivation.

The hesitation of older and larger businesses, however, has created an opportunity for newer and smaller players, Traylor said. “If we targeted our products for use in data centers or in homes, we’d be competing with the huge behemoths,” he said. “Our focus right now is on cannabis, which provides a much bigger playing field.”

While the modern greenhouse has existed for centuries, companies such as Ambient Water and Surna say current designs are inefficient for growing cannabis. For example, in a conventional glass structure, vents are opened when temperatures get too high, allowing moisture and precious carbon dioxide to escape through the hatches. Cannabis plants thrive most when the humidity levels are at 70 percent during their growing phase and at 40 percent during their flowering phase -- a precise balance that’s difficult to control when vents are opened.