Friday, March 13, 2015 1:55:03 PM
For your comment on advertising, the only thing additionally I would add is that it does not always cost a lot. A simple sign on the outside of the coolers at the QuikTrips they were in saying something to the effect "DNA Voted Best Tasting Energy Drink", would have gone a long way in raising awareness and curiosity. I think they missed a great opportunity and hope they don't make that mistake again!
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