The LLBO picture I see almost makes me cry tears of joy. Besides making stockholders some money, this is about saving lives. CANCER is just as greedy as some shareholders are, but it steals precious lives every day. Breast cancer claims tens of thousands of lives in the US each year.
Last year, I got a skin cancer diagnosis on the top my ear. The "easy" kind that just needed some "Desonide" (radioactive?IDK) cream on it every day and it would be taken care of in 6 months.
As a single full-time dad to one heck of an amazing 6 year old boy, and before I had the lesion checked out because I delayed out of fear, the thought went through my mind... is this the way I'm going out? Really!?! What would happen to my son- I haven't had enough time to raise him? "Who would he live with... Nobody can raise him the way I can raise him..." and every other thought I could have went through my mind. Thank goodness it wasn't melanoma, the BIG "c" for skin cancer, but it gave me a lot of new perspectives on life and how to live it.
Now even though it doesn't seem like my "silly little skin cancer" relates to getting breast cancer... But it does in the way that everybody who hears the "C" word in a doctors office gets the same feeling in their gut and thought in their head. They ALL think about the same things and feel the same feelings.
Nobody wants to lose a family member or be the person who has to say their goodbyes much too early. So if we are getting closer to early diagnosis, then we are that much closer to earlier treatment and quicker to save lives.
The iTbra is a revolutionary device meant for keeping families together for that much longer.
