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Monday, March 09, 2015 8:36:29 AM
When it comes to branding and multi product development fostering rapid growth, Cytosport, Musclesport and Nutramino (Denmark) have been among the winners. For deveopment and branding of a singular product, Premier Protein and Quest Nutrition have been the winners.
Cytosport and Nutramino spent a lot less money on endorsements and sponsorships compared to Musclepharm though, explaining why they were bought by Hormel foods and Glanbia. Glanbia sells for more than $1 billion in sports nutrition per year.
I would be happy if Glanbia bought Musclepharm for $200 million...less risk for me.
http://musclepharm.com/
http://www.nutramino.com/branding/
http://www.cytosport.com/
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