Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

the closer I look at these Oxysport Black products, the more I like them.

I guess the silly names of the lines don't matter that much, as long as all the products present themselves well and in coherent fashion....

The Core, Hybrid and Oxysport names are not even written on the products as far as I can tell. It is all about different colors, separating the different lines....similar to Hugo Boss, that uses the colors Black and Orange to separate different collections.

Musclepharm is building on what it knows work, and not trying to reinvent the wheel another time.

Yeah, all in all, it's an A minus grade to Musclepharm for branding....there is room for minor improvements, but it's given that Musclepharm will cross the $200 million revenue and head towards the $300 million.