Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

If only one kiosk has expanded product line (beer, cigarettes, etc.) 4.5 months after announcement, this tells me:

- Not profitable; or

- Licensing/permitting is too onerous/expensive -- or unavailable.

Note the one kiosk is one of the two Cape Coral stores, why not both Cape Coral stores (same JV partner)?

You have posted the same Oct 2014 press release on the expanded product line for (at least) two consecutive days; to me, this product line expansion shows some company creativity, but with only one store not a good indicator of future stock value.

But what do I know?

- I wouldn't have thought that the OTCQB listing would increase stock price and it did -- on both announcement and accomplishment.

- I didn't expect the good BMOC news, about pending locations and a revised format, to result in a lower stock price.

Maybe there is more to the profitability of the latter than has been disclosed re: franchise fee, royalty, and marketing fees. BMOC has reportedly committed $25K/month to nationwide advertising for additional franchisees, perhaps those dollars are 'soft' (advertising bought at discounted rates in off-hours) at the expense of 'hard' royalty, marketing and franchise fees.

Should know more about franchising fees when the Q1 financials come out, and franchising/royalty/marketing fees when Q2 results come out.

Meanwhile, posters should be on the lookout for the advertising and advise when seen, with their opinion as to effectiveness (note: the 2015 Inc placement may be part of this commitment, as the 2014 placement was apparently part of the $1.7M in advertising announced Oct 1, 2013).