Absolutely NO REASON to sell. GET IN NOW! I believe in ECIG, as should you. This company is going to be bigger than anyone here can imagine. True, their debt initially was ugly. But this company is growing and their products are spreading like wildfire. If you don't believe that, just go check out almost any convienence store near you. Their products are right there on the shelf. If you're wondering if you should be in or not, or at what price, the answer is yes, and the price is now. Don't search for a bottom, don't day trade. Don't even look for a top just yet. Just ride it out. This will be easily 10x it's current worth in less than 6 months. GL to all.