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Thursday, March 05, 2015 11:20:10 PM
1) Unlike VitaminFizz, in which we only own 51% of the revenues, with VitaminCreamer, Level 5 owns 95% of the Brand.
2) As Avanzar distribution grows (which MINE owns a controlling interest in) with VitaminFizz and its other products it will be easier for Vitamin Creamer to piggyback into those same stores imo.
3) A new revenue stream with at min. 3 new sku's (original, french vanilla, and hazelnut)
4) Unlike VitaminFizz, which does have competition with vitamins (albeit 10% usually) Vitamin Creamer will have a completely differentiated product from CoffeeMate etc because they have zero vitamins.
MINE will have to prove there is a demand for it just like VitaminFizz before Nestle hops on board. Im sure Ezra has connections at Nestle and wherever else and they will be watching closely.
Thanks again for sharing. Go $MINE!!!
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