Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Sorry, we are talking semantics re: grocery competition.

Absolutely agree that grocery stores are all about shelf space -- getting it and keeping it.

My point is that how you get and keep grocery shelf space, is about brand or price. You need one or the other to get the space, and to keep it, as brand/price drive volume.

If you think it is all about how good or unique the product is, fine -- but there are 16 linear feet of K-cups at my grocery store, and I frankly don't think a brand new (to grocery stores) brand with 'white coffee' is sufficiently unique to gain some of that space.

Time will tell -- hopefully, they try grocery stores first in Seattle, where they have some brand recognition in coffee.